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SportCheck: Ministry goes swinging with expo

Sports Minister Datuk Seri Ahmad Shabery Cheek with Country Heights founder Tan Sri Lee Kim Yew at the Malaysia Sports Trade and Golf Expo. — Picture by Nor Nashriq Haron
Sports Minister Datuk Seri Ahmad Shabery Cheek with Country Heights founder Tan Sri Lee Kim Yew at the Malaysia Sports Trade and Golf Expo. — Picture by Nor Nashriq Haron
TO further educate and create awareness of sports as an industry, the Sports Ministry launched the Malaysia Sports Trade and Golf Expo (MSTGE) at the Mines International Exhibition and Convention Centre (MIECC) yesterday.
The event, jointly organised by the ministry and Mines Event Management Sdn Bhd, is a four-day expo featuring about 150 booths which cover a wide range of products and services linked to sports. However, the emphasis is more on golf products.

Sports Minister Datuk Seri Ahmad Shabery Cheek, who launched the MSTGE, said the expo was a timely addition to the Malaysia Sports Industry Convention and the CIMB Asia Pacific Classic Golf Championship which is also being held at the Mines Resort City in Seri Kembangan.

"This is the first time we are having MSTGE and it is a new beginning. The world class action is at the golf course while the expo and the convention make it a three-in-one to bring the awareness of sports as an industry," said Ahmad Shabery.

"It is also very timely as 2011 will be our Sports Industry Year and the MSTGE will become an annual feature after this.

"MSTGE not only gives the various brands the opportunity to highlight their products and services, it also helps the people involved to expand their business scope and explore the opportunities offered in the industry."

The visitors can enjoy a wide range of golf products from various brands with special prizes and also get the opportunity to test their driving skills in the longest drive contest and three-putt challenge.

Golf enthusiasts will also have the rare opportunity to view the equipment used for the maintenance of the golf course.

The Sports Ministry's sports development unit also organised various activities involving futsal, basketball, netball, motor sports equipment, aerobicthon and dance challenge while the National Sports Institute has set up several booths to give an insight into physiology, rehabilitation, injury prevention, sports therapy and other sports science aspects.

Sports fans will also get the opportunity to meet top national athletes like Lee Chong Wei, Commonwealth Games gold medallists Elaine Koon (rhythmic gymnastics) and shooter Bibiana Ng, karate exponent L. Kunaseelan, hockey player Balijit Singh, bowler Adrian Ang and high jumper Lee Hup Wei.


Read more: NST

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