SEPANG, Oct 30 (Bernama) -- He may be young, petite and standing at only 5' 4" but newly-named 1Malaysia Formula 1 team chief executive officer Riad Asmat has the right credentials to take the country's challenge in the world's foremost sporting race a notch higher. Riad, 38, who was attached to the Proton managing director's office as general manager prior to this appointment, has the corporate experience and motorsports acument to do justice to the team and the country. His appointment as CEO was announced on Friday by the team's principal Datuk Seri Tony Fernandes at a media briefing. A crucial ingredient to push Riad in such an endeavor is his passion for sports which has been a major factor throughout his career. Soon after graduating from Western Michigan University in the United States with a Masters Degree in Organisation Communication, Riad joined Nike, the world's premier sportswear company, at its public relations division based in Malaysia. ...